• Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form

Penguin 3.0 is coming; place your bets

Posted by on in Forensic SEO
  • Font size: Larger Smaller
  • Hits: 2777
  • Subscribe to this entry
  • Print

So, the gang here at the Dojo have been taking shots at when the next Google Penguin update is going to be. They tend to roll every 6 months or so... which means we'due.

When do you think it will be? Let me know in the comments... oh and here's a little movie poster we came up with just for fun...

Penguin  3.0

Hi my name is Dave and I, am an algo-holic

I am an avid search geek that spends most of his time reading about and playing with search engines. My main passion has always been about the technical side of things from a strong perspective rooted in IR and related technologies.

Also hook up via


  • David Harry
    David Harry Monday, 28 April 2014

    My guess? May 9th.... they seem to like sneaking up on weekends

  • Guest
    Wissam Monday, 28 April 2014

    MAY 23RD 2014 :)

  • Guest
    Barrie Monday, 28 April 2014

    Nah brother, this one is the holiday buster, so all them peeps who think i know i'll take a week or two weeks off in the "good weather" will get their holidays ruined! So i'm torn it's either Friday 6 or Friday the 13th June. Too many people would make too much of it forever if they went with the Friday 13th, although that would be kind of hilarious IMHO, so Friday 6th June for Penguin 3!!

  • Guest
    Andy Calloway Monday, 28 April 2014

    Didn't they say there wouldn't be any more big updates and they wouldn't be announced anyway? I thought Penguin 2 was the last biggie and all others would be rolled into on-going algo changes? Or maybe I imagined that...

  • Guest
    Laura Crest Monday, 28 April 2014

    Mine? Just before SMX Advanced…they seem to like to drop 'em just before that gig.

  • Guest
    Doc Sheldon Monday, 28 April 2014

    Okay, I'll go with June 30th.

  • Guest
    Ruth Smith Tuesday, 29 April 2014

    Brilliant poster - I think it's hit already .

  • Guest
    Matt Tuesday, 29 April 2014

    @Andy: Correct, the last biggie was indeed Penguin 2.0 on May 22nd '2013, then 2.1 on Oct 4th. But the update you're thinking of in Panda, which is no longer announced, and updated on about a weekly basis.

    I'd guess that this Penguin update will be more of a refresh, i.e., Penguin 2.2, rather than 3, but 3 on that poster looks a heck of a lot better than 2.2 ;)

    Looking at the correlation data, as the twisty mustache guy likes to say:

      Penguin 1.1 (Fri, May 25 2012) to Penguin 1.2 (Fri, Oct 5 2012) = 133 days, or 4 months and 10 days Penguin 1.2 (Oct 5, 2012) to Penguin 2.0 (May 22, 2013) = 229 days, or 7 months and 17 days Penguin 2.0 (Wed, May 22 2013) to Penguin 2.1 (Fri, Oct 4 2013)= 135 days, or 4 months and 12 days

    Because I like seemingly predictable patterns and routine, I'm going to pretend to think the next Penguin update will be 2 days later than the last spring one, since that's what happened to the last autumn update, so my prediction is May 24, 2014.

  • Guest
    Jim boykin Tuesday, 29 April 2014

    This Friday , May 2 at ~8:30 EST, with the talk starting in Webmasterworld soon after.

  • Guest
    Grant Simmons Tuesday, 29 April 2014

    I think you just missed it Dave... World Penguin Day was this week



  • Guest
    Terry Van Horne Tuesday, 29 April 2014

    It will be a Friday because it will be a major update as thresholds for guest blogging will be turned down substancially. It will be the the long weekend and it will be almost like the first Penguin and Panda as far as the % of SERPs it affects! I expect to be very busy in the near future!

Leave your comment

Guest Sunday, 25 February 2018


Follow Us

Recent Comments

That's kinda what I was starting to think Frank... that the effects they were seeing are somewhat QD...
Clicks can have a very temporal impact on rankings - at least 18 months ago - recently it does not s...
Frank Watson
I'm still listening to the podcast. I'm adding schema to PDP pages to keep Google Merchant Center p...
Anne Haynes
I listened to the disavow file podcast today. Even without automated bad link tools, you can still s...
Anne Haynes
Go to top